1) Outline a Plan
Review the schedule of events. With numerous educational sessions and keynote speakers, it’s important to construct a plan of action that specifically meets your company’s needs. Highlight sessions will improve your company’s weaknesses or better utilize your resources.
2) Stress the Benefits
Remind your boss that you are investing time and money for payoff down the road. CCA’s Annual Convention packs networking platforms, opportunities for company exposure, and industry education tracks into just two days! That means if you spend your time wisely, you can pack months of desk work into your trip.
3) Make Your Trip Cost Effective
Demonstrate to your boss that you’re not throwing money around freely. Focus on ways you can save money, like purchasing tickets during Early Bird rates, booking your hotel through the CCA website to receive the lowest rates, and utilizing complimentary meals at the Convention. Paying attention to these small details will help your company save money.
4) Review the Exhibitor List
Make sure you know what companies are exhibiting. This will help ensure you maximize your time and networking efforts on the exhibit hall floor. Your boss will be impressed by your diligence.
5) Write a Request Letter
Sometimes outlining your request in writing solidifies and strengthens your argument. Use our Letter Template as a base for your proposal. It’s a great starting point for concisely outlining your thoughts.