AGL Local Summit
Community Service Check-In
Community Service Event (Off-Site)
Join CCA for an afternoon of volunteering with The Center for Transforming Lives. Volunteers will help further the Center’s mission to “transform the lives of women and children to break the cycle of poverty, through safe housing, early childhood education and financial coaching.” Activities may include facilities improvements (e.g. painting, cleaning), preparing holiday care packages, reading to children in child development centers and organizing resale store merchandise.
Sponsored by: Huawei, Interop Technologies, and TNS
Exhibit Hall Setup (Exhibitor Move-In)
CCA’s 25th Anniversary Celebration
Sponsored by: Appalachian Wireless, ATN International, Bluegrass Cellular, Cellcom, Chat Mobility, Docomo Pacific, Ericsson, Huawei, Interop Technologies, Nokia, Northwest Cell, Sprint, Syniverse, T-Mobile, Thumb Cellular, TNS, Union Wireless, and West
FierceWireless Executive Breakfast: Where Will the Next Network Capacity Come From?
It’s no secret that network traffic is rising precipitously – and the trend is affecting everything from spectrum auctions to fiber buildouts to mergers and acquisitions. Similarly, operators are leveraging a wide range of tools, techniques and technologies to ensure their networks can handle the extra load. Nonetheless, network capacity is finite, and competitive providers are increasingly looking at what additional levers they can pull – be it implementing new spectrum bands, virtualizing new services or deploying additional small cells – to keep pace with user pressures. But how – and when – will these new methods be implemented? What technologies will create the biggest impact? And how close are network operators to exceeding their current network capacity resources today? This panel will dive into these questions and more.
Mike Dano, Editor in Chief, Telecom Group, FierceMarkets – moderator
CCA Annual Meeting
Luncheon Seminar & Opening Keynotes
Callie Field, EVP, Customer Care, T-Mobile
Associate Member Meeting
Exhibit Hall Open
Exhibit Hall Happy Hour
we-CCAn Happy Hour
Women Empowered: CCA Networking’s (we-CCAn) mission is to connect, inspire, educate, and support the next generation of female leaders in the mobile industry. Come mix and mingle with leading ladies in the competitive wireless ecosystem as CCA launches we-CCAn. It’s a great way to connect, share ideas, meet female leaders in wireless and get to know others moving the industry forward. All attendees welcome.
Keynote & Awards Presentation
8:30 – 8:50 | Opening Keynote
8:50 – 9:45 | Keynote Panel: Expanding the Network: Big Opportunities for Small Town America
Everyone agrees that mobile broadband services provide countless benefits – from public safety and health care to educational, economic, social, and so many more. So why doesn’t everyone have access? And why are some areas still unserved or underserved? Whether in a metropolitan city or small town, all Americans need and deserve access to robust mobile broadband. Join this panel of experts as they tackle tough questions on the challenges, opportunities, and new technologies that will help bring wireless broadband – both fixed and mobile – to rural and hard-to-reach locations across America.
9:45 – 10:00 | Annual Achievement Awards Presentation
Session 101: The Crystal Ball – Big Issues Now and Beyond: A Five-Year Outlook
Come explore the impacts of the LTE only environment on your business, services, devices, and customer experience.
Session 102: Millennial Mashup
As the largest segment of consumers in America, carriers and technology companies increasingly need to focus on outreach to this market segment. Do you think you understand Millennials? This session will provide a foundation on understanding the Millennials market and provide an opportunity to ask questions of this age group and hear directly from them what they want.
Session 103: Leveraging your LTE Network for a 5G Migration
On the road to 5G, certain steps need to be taken to effectively and efficiently implement this next generation of services. This panel will look at how to access the components of your network, and the features and functionality that will be available on the other side. Topics will include core, backhaul and access network to help carriers meet business demands now and in the future.
Session 104: Legislate, Regulate, Navigate: Working With the New Administration and Congress
The reach of federal lawmakers and regulators extends deep into rural America and affects how competitive carriers serve their customers. And the FCC and Congress hit the ground running. With a regulatory and legislative landscape populated with new players, politics, and policy ideas, join our policy and regulatory experts for a look inside the White House, halls of Congress, and the FCC to ascertain the best way forward on the critical issues facing competitive carriers.
NATE Session 1
Exhibit Hall Open (Lunch Served)
CCA Board of Director’s Meeting
Session 201: Your Hidden Gold Mine: How to Benefit from Using Customer and Network Data
Do you want to know how to prevent churn, improve customer experience, enhance life cycle management and predict and identify new opportunities? Learn how to utilize your existing data sources to drive business transformation and discover available solutions and how they stack up.
Session 202: Creating the Omni-Channel Experience
The brick-and-mortar-only consumer is rapidly disappearing. The need for creating a seamless customer experience across all channels is imminent. Learn proven tactics from industry veterans which allows customers to decide when, where and how they want to shop and interact with a brand.
Session 203: Complementing your Network with Unlicensed Spectrum
With the user experience at stake, the ability to efficiently deliver service in all areas will continue to be the baseline expectation of your customers. As spectrum is our most scarce resource we should naturally be inclined to look at efficient utilization and ways to compliment and extend our reach. During the panel we will explore: Meeting the data demands of today and future use; CBRS; and Devices/CPE.
Session 204: Life in the Fast Lane: Riding the Spectrum (Low-, Mid-, and) High-way
The road to 5G is just being paved, but competitive carriers must continue to find innovative ways to leverage existing spectrum and obtain additional low-, mid-, and high-band resources in an ever-expanding mobile market. Next-generation technologies like connected cars, remote surgery, and the Internet of Things will demand network capacity and coverage that can only be satisfied with a varied spectrum portfolio. Buckle up, and join panelists on the road to 5G with a robust discussion of innovative ways to meet consumers’ increasing demands for data and mobile services, and an overview of the Administration’s work to inspire next-generation advancements.
NATE Session 2
Session 301: Evolving Your Business Products to Support IoT
Are you tired of chasing one off IoT opportunities? Come learn how to create a multi-faceted IoT strategy that opens new revenue opportunities for you and your customers.
Session 302: Leveraging Local Advantage
You may not have a BIG carrier marketing budget, but you can still win super loyal customers! In this inspiring and insightful breakout session learn how to leverage your local advantage. We’ll share best practices and easy-to-apply tips to forge mutually beneficial local partnerships with non-profits, maximize your ROI on community involvement, establish trade agreements with marquee organizations, and secure compelling endorsements. Our guest panelists are known for their no-nonsense approach to this essential and affordable facet of PR, and they will share many interesting examples. You’re guaranteed to walk away with great ideas that you can implement immediately— to bear fruit in both the short term and long term.
Session 303: Managing Demand on the Network & Data Consumption
Consumer demand on the network continues to increase. How can carriers characterize and control traffic to minimize network impact with minimal investment? This session will address strategies, solutions and alternatives to densification or investing in additional spectrum.
Session 304: Power of the Purse: Leveraging USF and Tax Reform to Expand and Update Broadband Networks
It’s official: President Trump announced that rural broadband will be included in the Administration’s Infrastructure spending bill. But is this just more fake news? From improving coverage maps to cutting tower and antenna siting red tape, Congress and the FCC are focused on expanding broadband connectivity and catalyzing economic success in rural America. Now, stakeholders must articulate clear proposals for financing next-generation networks, including Universal Service Fund reform, cutting infrastructure siting costs, and tax proposals designed to maximize the utility of each hard-earned dollar invested in CCA member communities. Join CCA and our panel of experts to address how the FCC and Congress will boost infrastructure funding and streamlining, and what should be at the top of competitive carriers’ wish lists.
NATE Session 3
Exhibit Hall Happy Hour
Carriers’ Networking Farewell Breakfast
Sponsored by: Appalachian Wireless, ATN International, Bluegrass Cellular, Cellcom, Chat Mobility, Docomo Pacific, Northwest Cell, Thumb Cellular, TNS, Union Wireless